SEO stands for Search Engine Optimisation, which is the practice of optimising a website or web page to improve its visibility and ranking in search engine results pages (SERPs). The aim of SEO is to make it easier for search engines to crawl and index a website, making it more likely to appear at the top of search results for relevant search queries.

The time it takes to see SEO results can vary based on a number of factors, such as the competitiveness of the industry, the quality of the website and content, and the SEO strategies implemented. Generally, it can take several months to start seeing significant improvements in search engine rankings and organic traffic. However, it's important to keep in mind that SEO is an ongoing process that requires continuous effort and adjustments.

On-page SEO refers to the practice of optimising individual web pages on a website to improve their visibility and ranking in search engine results pages (SERPs). This involves optimising various elements on the page itself, such as the content, title tags, headers, URLs, images, and internal links. On-page SEO also includes ensuring that the website is user-friendly, easy to navigate, and accessible to search engines.

Technical SEO includes elements such as website structure, site speed, mobile-friendliness, URL structure, schema markup, sitemaps, canonical tags, and robots.txt files. By optimising these technical elements, technical SEO can help search engines crawl, index, and rank a website more effectively, leading to improved visibility, traffic, and rankings in search results.

Off-page SEO refers to the techniques and strategies used to improve a website's visibility, reputation, and authority outside of its own pages. This includes activities such as building backlinks, social media marketing, influencer outreach, brand mentions, guest blogging, and online community engagement.

Increased visibility and traffic: SEO helps businesses to rank higher on search engine results pages (SERPs), making them more visible to potential customers who are searching for their products or services.

Competitive advantage: With the increasing number of businesses going online, competition is becoming tougher. SEO can help businesses gain a competitive edge by outranking their competitors on SERPs.

Cost-effective marketing: Compared to other forms of digital marketing, such as paid advertising, SEO can be a more cost-effective way for businesses to attract new customers and generate leads.

Long-term benefits: SEO is a long-term strategy that can provide ongoing benefits to businesses over time.